The Avo Group - Sustainable Avocado Platform
Demonstration upon request
Project Overview
Designed and developed a Next.js platform for The Avo Group (TAG), showcasing their sustainably sourced avocados and farming partnerships. The website highlights their commitment to quality, sustainability, and smallholder farmer empowerment through interactive product journeys, farmer profiles, and certification transparency.
Key Challenges
- 1Communicating complex supply chain from smallholder farms to global markets
- 2Highlighting sustainability certifications in an engaging way
- 3Building trust through farmer stories without compromising site performance
- 4Creating a visual identity that appeals to both B2B buyers and conscious consumers
Our Solutions
Solution 1
Developed an interactive "Meet the Farmers" section with geo-tagged stories
Solution 2
Implemented SVG animations for sustainability certification visualizations
Solution 3
Optimized image-heavy content with Next.js Image and Cloudinary
Solution 4
Created a dual-tone UI (green/earth tones for sustainability, professional blues for B2B)
Results & Impact
Farmer Engagement
40% increase in partnership inquiries from smallholder farmers
Buyer Trust
25% more RFQs from international buyers within 3 months
Performance
Maintained <2s load times despite media-rich content
Project Gallery
"The website perfectly balances our sustainability story with the professional requirements of global produce buyers. It has become our most effective sales tool."
TAG Commercial Director
The Avo Group
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